MY STORY
Moe Hein is a Marketer, Entrepreneur with 5+ years of experience in Digital and Marketing field. He built his career in Myanmar by working with Marketing Agencies and handled various industries and consulting over 1000+ online stores.
Moe also serves as the Co-Founder of a local soap brand “Lavender Enterprise Myanmar” which is established in 2017 and produces consumer goods such as hand wash, hand sanitizing gel, dish wash, general use, glass cleaner items, etc.
EXPERIENCE & EDUCATION TIMELINE
Marketing Manager
Yangon Zayy | E-Commerce Company
- Responsible for designing marketing strategies independently that includes market and competitor analysis, customer segment selection and penetration plans
- Providing leadership to Creative team and Customer Service team to make the brand’s positioning, value proposition and messaging are relevant across all consumer touch points
- Improve work flow, operation processes and layout plans, setting SOPs with LEAN management and Waste Elimination methodologies
- Strategy & Planning for PR, branding and marketing campaigns to meets sales target and market positioning
- Manage marketing budget and own quarterly KPIs for both campaigns and business results
- Driving the sales performance of the e- commerce platform (achieved the company's highest sales target score: using Ads budget 300 USD and get total sales volume of MMK 200 Lakhs)
Co-Founder & Digital Marketing Manager
Nex Innovation | Digital Marketing Agency
- Responsible for designing marketing strategies that includes market and competitor analysis, customer segment selection and penetration plans in order to meet client's goals.
- Providing leadership to Creative team, Content team and Customer Service team to understand and implement the brand’s positioning, the brand's guidelines, value proposition, buyer persona, buying decision process and messaging are relevant across all consumer touch points.
- Improve work flow, operation processes and layout plans, setting SOPs with LEAN management and Waste Elimination methodologies
- Strategy and Planning all B2B, B2C campaigns for clients and company
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
- Website development and SEO works including working with outsource teams
- Driving the sales performance of the social media campaigns (achieved the most efficient facebook campaign: using Ads budget 20 USD and get total sales volume of MMK 50 Lakhs)
Lecturer (Part-time)
Parami Education | Management Training Centre
- Provide training for Digital Marketing Certificate Courses
- Preparing and delivering lectures, tutorials, workshops, and seminars
- Setting and grading assignments, tests, and exams
- Providing support to students for on the job training and internship programs
Co-Founder & Business Development Manager
Lavender Enterprise | Local Soap Brand
- Develop a growth strategy focused both on financial gain and customer satisfaction
- Setting goals and developing plans for business and revenue growth
- Researching, planning, and implementing new target market initiatives
- Direction for overall operation activities
- Strategy and planning for Digital Marketing activities
- Developing & maintaining Web, ERP and POS systems
Social Media Executive
SEO Myanmar | Digital Marketing Agency
- Producing well-researched content for social media pages and websites
- Organize writing schedules to complete drafts of content or finished projects within deadlines
- Managing clients' Social Media pages from different industries
- Creating and Managing paid media advertising campaigns
- Work with Creative Team, Web Team and SEO specialists
- Regular monitoring the competitor social media sites and creating analysis report
- Creating and monitoring a wide variety of email marketing campaigns
Bachelor of Engineering
West Yangon Technological University
Bachelor of Technology
West Yangon Technological University
High School
GCSE's Teacher’s Training College, (TTC) , Yangon